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Research papers

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
October 1, 2015
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Citation

Phillips, Nicita, Smith and Scarlet (2015a, October 01). Has customer centricity been lacking empathy all along?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/has-customer-centricity-been-lacking-empathy-all-along--8574